An interview with fashion designer Kirti Rathore- Jaipur Girl
Ever since she launched her creative collection 4 years ago, commerce has been growing progressively for Kirti Rathore. She’s been busy emergent her own signature mix of architectural shapes with idiosyncratic prints on luxurious fabrics (linen, silk with vibrant colors) to make clothes that are graceful and realistic. The Jaipur designer talked to Aaj ka Jaipur about her collections and shows etc from which she got a name in the fashion industry.
“Fashion is a form of ugliness so intolerable that we have to alter it every six months.
Name: – Kirti Rathore
Store name: – Kirti Rathore, Jaipur/Mumbai/ Pune/ Kolkata/Middle East
(Kirti Rathore With Vivek Oberoi)
For whom you are designing.
For vivek oberoi, we are doing his wardrobe since two years. But ofcourse we are designing for amitabh bachchan shahrukh khan, Arjun kapoor, Imran Khan, Boney Kapoor, Salman Khan, Ajay Devgan, Nawazuddin Siddiqui, Shushant singh ,Gautam Hrishita Bhatt, Sonali Raut, Sana Khan, Poonam dhiloon, Praneet Bhatt, Pankaj Dheer, Kartik Tiwari, Anushka Sharma, Shri Devi, Mandira Bedi, Ajaz Khan, Shakti Kapoor.
(Kirti Rathore with Manish Paul at India Runway week delhi)
(Kirti Rathore with Ajaz Khan)
(Kirti Rathore with Kartik tiwari, Pankaj dheer)
(Kirti Rathore with Rajev Paul)
What kind of collection you design and what kind of feedback did you get on our designed collection?
We design Sherwani, Bandhgala Suits, Nehru jackets; Breaches, Blazers, Shirts, Trousers, Denim and People love the Nehru jackets as well as the prints and bright color outfits. Anything which is of linen sell well. I felt the reactions were positive and heartening.
(Kirti Rathore with Mehul Suthar)
Do you feel there’s a significant interest for young designers at the moment?
Yes, there is definitely a lot of interest coming from stores. The issue is that we need to concentrate about collection range (economically) and buyers think twice before buying a new collection from a designer. There are not so many risk takers out there, but, then again, I completely understand their point of view.
How do you balance creativity with commerce?
This is the point where most of the designer I know has to be aware of, regardless of their level of success. To be honest, I don’t like thinking about sales that much and am much more into the creative part. My clothes are not extreme or conceptual. They are really made for real men and the bottom line is whether it sells or not.
Everything you do is produced here. Are buyers sensitive to this?
Yes, they are. Manufacturing costs are pretty high in Jaipur and, if I had large quantities, I would not probably need to move my production elsewhere in India, because what we provide to our buyers might we will not able get things anywhere else like Design, Finish, Stitch, Colorfastness, deliver on time.
Did you study fashion designing? Why did you launch your own brand straight away?
No, I didn’t study fashion or designing but it was a passion that I started my signature and I just didn’t have the aspiration to work for another house. I learnt gradually how to adapt them to the market and make them more commercial.
(Kirti Rathore with vivek oberoi)
Do you have a specific research process when you start a new collection?
There’s no recipe as such. I like to read about artists I’m interested in and participate in many shows where I use to showcase my designs and I can easily get reviews from there like I participated in the Rajasthan fashion week, Bangalore Fashion week, Audi Punjab Fashion Tour and many more. I often put on the mannequin first to see how the fabric reacts. It’s a very instinctive thing for me.
(Kirti Rathore with Kids)
Where do you see yourself in 5 years time?
I’d love to have more international clients and maybe open a flagship store in Delhi, Bangalore, United States and London. It sounds like a bit of a fantasy now, but you never know.